This article will talk about one successful online strategy based on product creation. Online products usually refer to electronic books, audios and videos that can be delivered and down loaded via the internet. Other online products involve software programs such as a sales letter generator.

Most successful marketers are structured like a launch which requires a range of products. Just like a launch you might utilization in the kitchen or garden to fill containers with narrow necks, it is wide at one end and narrow at the other. At the wide end you would have at least one low cost or free product which you use to entice people to join up to your email list and/or a webinar. Then you'll want a range of beginner's products, usually priced between $37 and $97, that you would promote via your email list or webinar. Next you want to invite them to buy mid-priced products, or services, such as a home study course. At the narrowest end you would offer high ticket services and products such as a mastermind group or even 1-1 support and training. The FoxBeast

This might seem like a daunting prospect if you have yet to even create your first product. The secret is to take it one step at a time and break it into sections. However you will need to be consistent in creating new and improved products on a regular basis if you want to keep your business growing and up to date.

One way to approach the position is to reserve some time to brainstorm and capture all that you feel your ideal clients would need to be successful in your niche. So if, for example, your business is about helping individuals to lose weight then what would they need to know and do according to your philosophy to experience their desired result. This is a process that you should do over a number of days as you will find additional ideas will emerge at the most unusual moments. This will form the foundation of the top level products, courses and membership programmes.

Then it's a case of busting these ideas up into natural groups which will indicate the mid-priced products you would offer. Then break down these products still further to determine what your beginner's products would be about. Finally you would take just one area of your beginner's product to use for your low cost or giveaway product.